Choosing the Right Squarespace Plan (Without the Headache)
Let’s be honest, picking a Squarespace plan can feel like reading a different language.
Basic. Core. Plus. What does it actually mean… and which one do you really need?
If you’re a small business owner just trying to get your website up and running (without spiraling into confusion), I’ve got you. Let’s break it down in a way that actually makes sense.
First Things First: You Probably Don’t Need the “Best” Plan
You need the right plan.
Not the most expensive.
Not the one with all the bells and whistles.
Just the one that fits where your business is right now.
🌱 Basic Plan — “Just Get Me Online”
This is your starting point.
If you:
Just need a clean, professional website
Aren’t selling products yet
Want a home base for your business
👉 This plan does the job.
You’ll get:
A beautiful website
Mobile optimization (aka it looks good on phones)
Basic analytics
Free domain for the first year
What it doesn’t do:
No e-commerce features (so no selling products directly on your site).
✨ Perfect for: service providers, photographers, coaches, or anyone who just needs a simple, stunning site.
🌿 Core Plan — “I’m Ready to Grow”
This is where things start to level up.
If you:
Want to sell a few products or services
Need more marketing tools
Are getting more serious about your business
👉 Core is a solid middle ground.
You’ll get everything in Basic PLUS:
E-commerce capabilities
Customer accounts
Basic marketing tools (email, promos, etc.)
Heads up: There are still some limitations on advanced selling features.
✨ Perfect for: small shops, beginners in e-commerce, or service providers adding digital products.
🌳 Plus Plan — “Let’s Scale This Thing”
This is for when your business is doing the dang thing.
If you:
Sell regularly (products, services, digital downloads)
Want advanced tools and automation
Are focused on growth and conversions
👉 Plus gives you more power behind the scenes.
You’ll get everything in Core PLUS:
More advanced e-commerce features
Better checkout experience
More customization for selling
✨ Perfect for: established businesses, online shops, or anyone ready to scale.
So… Which One Should You Choose?
Here’s the simple version:
Just starting? → Basic
Selling a little? → Core
Selling a lot + growing fast? → Plus
And remember—you're not locked in forever. You can always upgrade as your business grows (which is exactly what we want 👏).
My Honest Advice
Don’t overthink it.
Your website doesn’t need to be perfect—it just needs to exist and work for you. Start where you are, keep it simple, and build from there.
And if you’re still like, “Wait… I have no idea what I need” — that’s literally what I’m here for.
Let’s Build Something That Actually Feels Like You
If you want a site that’s not just “fine” but feels like a digital extension of your brand (and doesn’t make you want to throw your laptop), let’s do it together.
Because your website should feel:
✨ clear
✨ aligned
✨ and a little bit magical
